Kamu Politikalarına Davranışsal Yaklaşım
Keywords:
Pullic Policies, behavioral approachSynopsis
The field of public policy has undergone continuous evolution as an institutional and systematic response to addressing complex societal challenges. In recent years, behavioral insights have emerged as a prominent approach within this field, offering a novel perspective on policy design by demonstrating that individuals do not always act in fully rational ways in their decision-making processes. This study, which is a revised and refined version of a master’s thesis conducted in the Department of Public Administration at the Graduate School of Çanakkale Onsekiz Mart University, aims to explore how public policies can be designed to be more effective, measurable, and implementable through a behavioral lens.
The study begins by examining the conceptual and theoretical foundations of public policy as a discipline. It then discusses the emergence and evolution of the behavioral approach, highlighting its contributions to the policy-making process. Particular emphasis is placed on how behavioral insights reshape policy design by addressing cognitive limitations, biases, and contextual influences that affect decision-making. Within this framework, the role of behavioral insight units, their operational processes, and relevant international practices are analyzed.
The empirical component of the research investigates the level of public support for behavioral public policies in Turkey. The impact of socioeconomic and demographic variables on this level of support is tested using statistical methods, and the findings are interpreted in light of the existing literature. Accordingly, the study not only provides a comprehensive theoretical framework but also offers an empirically grounded analysis supported by data specific to the Turkish context.
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