Medya Ekonomisi: İktisatçı Olmayanlar İçin Bir Rehber

Meyda Ekonomisi: İktisatçı Olmayanlar İçin Bir Rehber by Mehmet Şahin invites readers into the "engine room" of the media, avoiding complex formulas and theories. This book seeks to answer current questions like "Why was my favorite show canceled?", "If social media is free, are you the product?", or "How does a YouTuber make millions?", aiming to turn the reader from a passive consumer into a conscious analyst. Explaining the revenue models of traditional and digital media, the role of advertising, and current dynamics like the "attention economy" in simple language, this work is a clear guide for anyone curious about the economic background of the media world.