Dijital Pazarlama, Tüketici Davranışları ve Marka

This book consists of works written to provide insight into the pace of the changing digital world. Of course, these works are key, so to speak, as brief introductions. It has been prepared to provide insight into the impact of developing technology and digital transformation on marketing activities and strategies, how consumer attitudes and behaviors are affected, how brands approach their marketing strategies and activities, what they need, and how brands can meet consumer expectations. The infinity behind the doors of the digital world awaits humanity with all its might.