Kriz Yönetiminde Halkla İlişkiler ve Etik Değerler

"Kriz Yönetiminde Halkla İlişkiler ve Etik Değerler" (Public Relations and Ethical Values in Crisis Management), authored by Taha Oğuzhan Özcüre, scrutinises the strategic role of public relations and the critical importance of ethical values during crises faced by multinational corporations. While presenting crisis communication theories and management techniques within a theoretical framework, the book emphasises the necessity of ethical practices in reputation management and image restoration processes, using real-world case studies such as Johnson & Johnson Tylenol, Danone Tikveşli, and, notably, the extensively analysed Volkswagen emissions scandal, applying Image Restoration Theory.